Natural England’s responsibilities are as vast as they are vital to the UK’s natural environment. The organisation employs 2500 people and controls a budget of £194 million. Its chief responsibilities are to promote nature conservation and access to the countryside, protect biodiversity, and conserve and enhance the natural landscape. As with any multifaceted organisation, Natural England must report its financial programme to a host of stakeholders and economists. RSK helped Natural England to create a 20-page biodiversity case study report as part of the Natural Economy Northwest project, a £3 million programme to identify and promote the economic value of the natural environment in North West England.
Natural England presented the report at a prestigious conference attended by policymakers and economists. Previous Natural England publications typically focused on the environmental benefits of biodiversity projects, but the RSK-crafted report detailed the financial and social benefits of the programme, delivering a tailored report specific to the audience. The report was extremely well received owing to it being packed with keen observations and presented in a user-friendly style. Following such astute work, Natural England commissioned RSK to design a pull-up display panel to promote the publication.